Bitrex is recognised as the most bitter substance known to man. It is inert and odourless, however very low concentrations are sufficient to make a product unpalatable without altering its original properties. As only very small amounts of Bitrex are needed, it is an extremely effective solution that can be added to most compatible products to make them safer in the home.
Child poisoning is of particular concern, for example in the UK, 25,500 children under the age of five were sent to hospital with suspected poisoning in 2013 – that’s 70 a day. Young children are particularly sensitive to bitter tastes and so Bitrex acts as an effective deterrent that helps to prevent accidental ingestion of harmful household products by young children.
Veranova discovered Bitrex in 1958 and since then it has been developed for use in many applications including household personal care, autocare products, and pesticides.
Visit the Bitrex website to find out more about the benefits it could bring to your products.
Visit the Bitrex website
We were honored to welcome Nobel Prize laureate, Professor of Chemistry at Stanford University, and Veranova Advisory Board member, Carolyn Bertozzi to our SCALE 2025 Symposium event in July.
Listen to Carolyn’s talk where she discusses her decades-long work developing bioorthogonal and click chemistries, and how these innovations are enabling the construction of complex therapeutic modalities across pharma today.
Read our latest white paper highlighting critical analytical techniques necessary for the characterization of ADCs, emphasizing their physicochemical properties, biological activity, stability assessments, and regulatory implications.
In recent years, interest in psychedelics for therapeutic use has increased. Among these is psilocybin, the world’s most studied psychedelic compound for the treatment of mental health conditions. This Expert Insight explores the potential of this molecule, and the challenges associated with synthesizing it at scale.
Discover new ways to advance your science with Veranova.
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